LineTech
LineTech is an imaginary ed-tech startup that aims to provide Kindergarten - 12 students with high-quality online learning resources and tools. As a designer, the primary goal I wanted to achieve was to create a visually appealing and user-friendly interface that would attract potential users & communicate the core values of the brand.
Design Analysis
In terms of typography, I chose a clean and modern sans-serif font that was easy to read and added to the overall aesthetic of the design. I also incorporated bold headings and subheadings to break up the text and guide the user's attention to the most important information. To create a sense of hierarchy and organization, I used grid-based layouts with clear sections and ample white space. This not only made the content more digestible but also helped to create a more visually appealing design.
Design USP
One of the unique elements of this design was the colour palette. I derived it from a photo of my friend's Instagram post, which had a calming and uplifting vibe to it. The colour palette consisted of pastel shades of blue, pink, and purple, which added a touch of elegance and sophistication to the design.